memory as architecturE
story as structure
Design doesn’t invent emotion.
It pairs feeling with memory to create something new.
Every curve, surface, and letterform recalls a fragment of the familiar—inviting people to feel before they understand. Through that lens, memory becomes architecture: a framework that shapes how we move through stories, spaces, and brands.
I engineer the emotional architecture of a brand: the way a customer enters, journeys, and remembers.
Clients include Fogo de Chão, Sony, Hilton, Burger King, Hempz, Raising Cane’s, Poo~Pourri, Dallas Market Center, and Eddie V’s.
CASE STUDIES
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![Brand identity and creative direction for Hempz by Antimere Robinson.]()
hempz
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![Brand identity and creative direction for Editorial Dallas Market Center by Antimere Robinson.]()
DALLAS MARKET CENTER
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![Brand identity and creative direction for Uptown Celina by Antimere Robinson.]()
Uptown celina
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![Brand identity and creative direction for Funimation Crunchyroll Anime by Antimere Robinson.]()
Funimation
selects
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![Brand identity and creative direction for Multifamily housing by Antimere Robinson.]()
Sterling 5th Street
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![Brand identity, design, and creative direction for Wallflower Management Model Agency New Faces by Antimere Robinson.]()
wallflower management
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![Personal Artwork, COllage, Graphic Design, emotional design, emotional art by Antimere Robinson]()
The Wild Cards
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![Brand identity and creative direction for Apartment Design by Antimere Robinson.]()
KNOX AT METROCENTER
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![Blue silhouette of a lion walking on a dark blue background.]()
GRI Reports
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![Retail design and packaging design for Poo~Pourri by Antimere Robinson.]()
poo~pourri
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![Visual Merchandising by Antimere Robinson and Hunter Cordell Dallas Stylist and Visual Merchandiser]()
Visual merchandising
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![Fashion, Home Goods, Lighting, Editorial Photo Art Direction, Creative Direction and Video Direction for Dallas Market Center by Antimere Robinson Creative Strategist and Director and Hunter Cordell Dallas Stylist and Visual Merchandiser]()
PHOTO ART DIRECTION
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![Art Direction, Campaigns, Luxury Advertising by Antimere Robinson for Szor Collections jewelry store]()
szor collections
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![Graphic Design and Editorial Design and Corporate Art Installation by Antimere Robinson]()
s2 capital
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![Creative Operations, Creative Direction, Hotel and Hospitality Design by Antimere Robinson]()
Verano Hotel Group
motion studies
contemporary fashion:
ENTER THE MULTIVERSE
Western & English Sales Association
COWBOY TAKE ME AWAY
American Equestrian Trade Association
HORSE POWER
logos + lockups
about
creative director
+Strategist
+Designer
I build worlds—brands, spaces, packaging, videos, and stories that breathe long after the first launch. A former Pee-Wee rodeo champion and Army brat who grew up in the desert, I learned early that resilience and imagination often share the same saddle.
My work moves between strategy, visual direction, and narrative: naming a venture one day, art-directing the image that becomes a brand’s quiet north star the next.
A graduate of the University of North Texas, I believe clarity should come with wit and beauty should come with bite.
My mind runs in stereo—analytical and intuitive, exacting and playful—always chasing the emotional truth that makes a world worth stepping into.
BRANDS + clients + partners
confidential projects
Some of my favorite work lives where I can’t show it.
Over the years I’ve led or contributed to projects that remain under NDA.
I take that confidentiality seriously. If you’d like to discuss relevant experience or see tailored samples, I’m happy to share selected work privately.