Every shoot begins with a story, and every story begins with a character.

Before there’s a set, a lens, or a light, I have to know who’s at the center of it—who they are, what they want, and what moment they’re caught inside. Sometimes the story starts with them; sometimes it starts with the situation that finds them.

That’s where tone, light, and composition come from—the choices we make to tell the truth about a person, a product, or a place. From Dallas Market Center to Spark, every project has been a new cast, a new world, and a new way of making fiction feel like memory.