I build brands, environments, and experiences shaped by story, memory, and emotional architecture.
CASE STUDIES
selects
motion studies
contemporary fashion
ENTER THE MULTIVERSE
Western & English Sales Association
COWBOY TAKE ME AWAY
American Equestrian Trade Association
HORSE POWER
logos + lockups
about
MYTH, MEANING, and MEMORY
I create worlds with emotional logic.
Design doesn't invent emotion.
It gives memory a place to live.
I create brands, spaces, identities, and experiences that feel true before they're explained. My work lives between strategy and atmosphere, shaping how people enter, experience, and remember a brand.
Raised in the desert as an Army brat and a Pee-Wee rodeo champion, I learned early that resilience and imagination share the same saddle. Today I'm drawn to mythology, humor, symbolism, texture, and the strange little details that make something impossible to mistake for anything else.
Clients include CVS, Fogo de Chão, Sony, Hilton, Burger King, Hempz, Raising Cane's, Poo~Pourri, Dallas Market Center, and Eddie V's.
BRANDS + clients + partners
confidential projects
Some of my favorite work lives where I can’t show it.
Over the years I’ve led or contributed to projects that remain under NDA.
I take that confidentiality seriously. If you’d like to discuss relevant experience or see tailored samples, I’m happy to share selected work privately.