memory as architecturE

story as structure

Design doesn’t invent emotion.
It gives memory a place to live.

I create brands and environments shaped by feeling, ritual, and recognition — spaces people understand instinctively before they understand intellectually.

My work focuses on emotional visual architecture: how people enter, journey through, and remember a brand.

Clients include CVS, Fogo de Chão, Sony, Hilton, Burger King, Hempz, Raising Cane’s, Poo~Pourri, Dallas Market Center, and Eddie V’s.

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CASE STUDIES

selects

motion studies

contemporary fashion

ENTER THE MULTIVERSE

Western & English Sales Association

COWBOY TAKE ME AWAY

American Equestrian Trade Association

HORSE POWER

logos + lockups

  • Logo for The Naked Stage featuring stylized text with 'The' in a circle, 'Naked' in orange cursive, and 'Stage' in bold black letters.
  • Logo for C Suites with a large black C, a coffee mug inside it, and the words "coffe. conference. catering." below, all in black.
  • Black square logo with white geometric lines and the text 'MDR Real Estate Firm' below.
  • Logo featuring a stylized flower above the words "ASPIRE POST OAK" in bold letters.
  • Graphic design celebrating North Texas Giving Day with the words "Momentum Love" and a radiation symbol.
  • The word 'FUNIMATION' in bold, black, stylized font on a white background.
  • Text reading "Hook or Crook Cellars" in black on a white background.
  • Black text on a white background that reads 'HONEST SMASHED! BRITISH SMASHED BURGERS' with the word 'HONEST' in a black box.
  • Logo for AETA International Trade Show featuring a stylized black horse head within a circular border, with the text "AETA International Trade Show" below.
  • Logo for Thomas Allen Wine Estates with a stylized emblem above the name.
  • Logo for Casa Azul Twisted Mexican featuring stylized red and yellow text with a blue flame in the background.
  • Logo for III Forks Prime Steakhouse established in 1998, with large stylized text and smaller descriptive text underneath.
  • Logo for Pie Bird American Restaurant & Bar, featuring a black bird perched on the text 'Pie Bird' with a small bird in its beak.
  • Black text spelling 'Sockeye' in cursive with an underline beneath the word on a white background.
  • Logo for Pappa Gayo Mexican Grille featuring a yellow eagle with outstretched wings and bold black text.
  • Logo with stylized text designing a cross shape, with the words "MEXICAN GRILLE" below.
  • Black and white graphic with a horseshoe and a heart in the center, surrounded by the text 'New Day New Sad'.
  • Text reading 'New Day New Sad' in bold black letters on a white background.
  • Logo for 'Sunflowers & Rainbows,' a queer doula service featuring the words 'Sunflowers & Rainbows' with 'Rainbows' in rainbow colors, and the tagline 'A Queer Doula Service' below.
  • Logo of Rockhill Capital & Investments with bold text and a horizontal line beneath it.
  • Black and white graphic with the text 'SANDY AREA UNDYING LOVE' and includes stylized hands and hearts.
  • Logo for Echolight Studios with the word 'ECHOLIGHT' in large letters, a small flame replacing the letter 'I', and 'STUDIOS' written below with a line separating the words.
  • Black and white logo with the text 'Giant Ape Media' in stylized font with 'MEDIA' written below.

about

MYTH, MEANING, and MEMORY

I create worlds with emotional logic.

Brands, spaces, identities, and experiences built to feel emotionally true before they’re fully explained.

Raised in the desert as an Army brat and former Pee-Wee rodeo champion, I learned early that resilience and imagination share the same saddle. Today my work lives between strategy and atmosphere — creating visual systems, narratives, and worlds that people don’t just recognize, but remember.

I’m drawn to mythology, humor, symbolism, texture, and the strange little details that make something impossible to mistake for anything else.

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BRANDS + clients + partners

An illustration of a holly sprig with berries, a Christmas tree, presents, and a Santa hat.
A black and white outline drawing of a house with a chimney, trees, bushes, and a sidewalk in front.
Black and white outline of a soccer player kicking a ball.
Black and white graphic with the text 'FUNIMATION' in stylized font.
Black background with the logo for 'IIIFORKS Prime Steakhouse,' established in 1998, in dark gray text.
Black and white logo of Burger King, with the words 'BURGER KING' inside a stylized burger bun.
A map highlighting the Thebes region in ancient Egypt, showing the Nile River and surrounding areas.
Logo of Dallas Market Center with a stylized map graphic and the text 'Dallas Market Center' in a modern font.
CVS pharmacy logo with a heart shape, large 'CVS' letters, and 'pharmacy' text underneath.
A black and white silhouette image of a person riding a bicycle.
Silhouette of a person holding a bow and arrow aiming at a heart shape.
Black logo with the text 'POOP SCOOPS' and a curved banner underneath reading 'pet waste removal'.
An illustration of a person sitting in front of a computer desk with a laptop, keyboard, mouse, and a cup of coffee, in a room with a window showing a cityscape at sunset.
Diagram of a pendulum with annotations showing amplitude, period, and gravity.
Logo for Fogo de Chão, a Brazilian steakhouse, with the name in large, stylized black letters and ‘Brazilian Steakhouse’ written below.
Black text logo for Sally's Pizza with 'Sally's' in cursive and 'PIZZA' in uppercase block letters underneath.

confidential projects

Some of my favorite work lives where I can’t show it.

Over the years I’ve led or contributed to projects that remain under NDA.
I take that confidentiality seriously. If you’d like to discuss relevant experience or see tailored samples, I’m happy to share selected work privately.

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