Star-shaped graphic with yellow decorative elements and text that reads: "I LIKE TO MAKE UP STORIES ON PURPOSE. CREATIVE DIRECTOR, STRATEGIST, DESIGNER."

I build brands, environments, and experiences shaped by story, memory, and emotional architecture.

CASE STUDIES

selects

motion studies

contemporary fashion

ENTER THE MULTIVERSE

Western & English Sales Association

COWBOY TAKE ME AWAY

American Equestrian Trade Association

HORSE POWER

logos + lockups

about

MYTH, MEANING, and MEMORY

I create worlds with emotional logic.

Design doesn't invent emotion.
It gives memory a place to live.

I create brands, spaces, identities, and experiences that feel true before they're explained. My work lives between strategy and atmosphere, shaping how people enter, experience, and remember a brand.

Raised in the desert as an Army brat and a Pee-Wee rodeo champion, I learned early that resilience and imagination share the same saddle. Today I'm drawn to mythology, humor, symbolism, texture, and the strange little details that make something impossible to mistake for anything else.

Clients include CVS, Fogo de Chão, Sony, Hilton, Burger King, Hempz, Raising Cane's, Poo~Pourri, Dallas Market Center, and Eddie V's.

BRANDS + clients + partners

An illustration of a holly sprig with berries, a Christmas tree, presents, and a Santa hat.
A black and white outline drawing of a house with a chimney, trees, bushes, and a sidewalk in front.
Black and white outline of a soccer player kicking a ball.
Black and white graphic with the text 'FUNIMATION' in stylized font.
Black background with the logo for 'IIIFORKS Prime Steakhouse,' established in 1998, in dark gray text.
Black and white logo of Burger King, with the words 'BURGER KING' inside a stylized burger bun.
A map highlighting the Thebes region in ancient Egypt, showing the Nile River and surrounding areas.
Logo of Dallas Market Center with a stylized map graphic and the text 'Dallas Market Center' in a modern font.
CVS pharmacy logo with a heart shape, large 'CVS' letters, and 'pharmacy' text underneath.
A black and white silhouette image of a person riding a bicycle.
Silhouette of a person holding a bow and arrow aiming at a heart shape.
Black logo with the text 'POOP SCOOPS' and a curved banner underneath reading 'pet waste removal'.
An illustration of a person sitting in front of a computer desk with a laptop, keyboard, mouse, and a cup of coffee, in a room with a window showing a cityscape at sunset.
Diagram of a pendulum with annotations showing amplitude, period, and gravity.
Logo for Fogo de Chão, a Brazilian steakhouse, with the name in large, stylized black letters and ‘Brazilian Steakhouse’ written below.
Black text logo for Sally's Pizza with 'Sally's' in cursive and 'PIZZA' in uppercase block letters underneath.

confidential projects

Some of my favorite work lives where I can’t show it.

Over the years I’ve led or contributed to projects that remain under NDA.
I take that confidentiality seriously. If you’d like to discuss relevant experience or see tailored samples, I’m happy to share selected work privately.

contact