selects
poo
~
Pourri
In fifteen months as senior graphic designer at Poo~Pourri, I ran at full sprint—creating more packaging, campaigns, and display systems than in many years elsewhere.
The brand’s DNA was bold, irreverent, and unmistakably fun, but for this assignment, I channeled that energy into real product rollout: from the Daisy-Doo farm-themed boxed set to the holiday “Poodolph” sweater campaign to bathroom-stall clings at the South by Southwest (SXSW) activation.
BRAND CAMPAIGNS + PACKAGING + RETAIL DISPLAY + TRADE SHOW ACTIVATION
context
Work within an established brand voice (one I didn’t originate) and hit a blistering pace—prototypes, packaging, displays, catalog spreads, tech-sweaters, trade-show systems.
Everything had to be built for retail, built for volume, built for spectacle, but still feel like Poo~Pourri.
gift set packaging + original illustration
wholesale catalog design
Fun that looks like work. Work that feels like fun.
holiday packaging + promotional items
POO~DOLPH suite
Sprint-design for the brand that never stops
sxsw bathroom stall + MIRROR takeover
the assistant: packaging + art direction
Making shelves wink—and customers laugh.
retail display + POP
reflection
Poo~Pourri was lightning in a bottle—a cult brand with the courage to be ridiculous and the rigor to make it work.
I joined just as it crossed its first $100 million year and learned what it means to design at the edge of virality.
Working directly with the founder taught me that sometimes genius doesn’t whisper—it laughs out loud.