selects
SZOR
collec-
tions
CREATIVE STRATEGY + DIGITAL DESIGN + COPYWRITING + ART DIRECTION + SIGNAGE + SOCIAL CONTENT
In Highland Park in Dallas, TX, where elegance is inherited and not announced, Szor Collections curates fine jewelry for those who already have practically everything—and know exactly what they like.
The brand is as discreet as its clientele: one-of-a-kind pieces from niche artisans, sold by appointment, in an atmosphere of hushed confidence.
Our campaigns followed suit. For Jasmina Jovi’s “Chain Reaction,” we created Szor’s boldest moment yet—pairing gold and silver prints with refined A-frame boards and digital banners that glimmered without shouting.
The following season, a black-and-white campaign placed gold earrings against shadow, reminding that true luxury needs only restraint.
For Valentine’s, we softened the tone with two concepts: “Love Blooms,” merging florals and jewels in delicate compositions, and “Delectable Toppings,” a visual metaphor where pastry met precious metal. Each spoke to love in a language the Szor woman understood—understated, classic, eternal.
Luxury that never needs to explain itself.
reflection
This project reminded me that not every client needs disruption. Some seek comfort, familiarity, and quiet refinement.
Designing for Szor was an exercise in restraint—proof that simplicity, when handled with care, can feel just as intentional as invention.