selects
wallflower
manage-
ment
IDENTITY + BRAND COLLATERAL + EDITORIAL DESIGN + CAMPAIGN DIRECTION
In the heart of Dallas, where mainstream beauty usually converges on perfection, Wallflower Management stood apart — celebrating the unusual, the alluring, the “face you don’t forget.”
As assistant to the creative director (and later long‑term freelance), I helped shape the agency’s public‑facing identity: from stationery that whispered professionalism yet winked punk, to model cards and magazines that framed the roster not as products but personalities.
What I delivered: a full suite of brand‑touchpoints — stationery, model cards, quarterly editorial magazines (76+ pages each), campaign themes, photography direction and layout systems. Each execution reinforced Wallflower’s promise: unconventional beauty, elevated print craft, and refined design language.
context
Polish the agency’s presentation without diluting its subversive edge.
Model cards had to land in client hands like prestige credentials, while the quarterly editorial magazines had to feel like art‑objects, not catalogues.
The first issue riffed on cinematic oddities (think *Twin Peaks* meets *Virgin Suicides*), the second took denim as its raw material but morphed into something more abstract and atmospheric.
Every piece needed to reflect a brand that was boutique, selective, inquisitive — never ordinary.
In a world
of sameness, we built
the materials that mattered.
Designing the quiet fame of unforgettable faces
reflection
At Wallflower Management, I had the privilege of working beneath one of Dallas’s most iconic fashion minds—a mentor who gave me freedom within structure.
It was the perfect apprenticeship: disciplined, imaginative, and formative.
That balance of rigor and trust shaped how I now approach every image I direct.